Toni and Ryan

BRAND IDENTITY
WEBSITE DESIGn
Art direction

Toni and Ryan is a fun, inclusive, feel-good podcast that will brighten your day and have you laughing all the way through. Hosted by the dynamic (just friends) duo of Toni Lodge and Ryan Jon, the podcast is the perfect blend of hot, fun garbage, questionable recommendations and a non-stop laugh riot. 

Toni and Ryan approached us looking to give their chart-topping podcast and well-loved and known brand a refreshed look and feel. Throughout the rebranding process, we aimed to maintain the integrity and charm of their existing brand whilst injecting a big dollop of fun into the new identity. The primary logo we’ve crafted is a clean and memorable design, featuring a touch of retro flair in its typography. It’s bold, lively, and captures the infectious energy they both bring to every episode. The playful yet sophisticated typography chosen serves as a consistent element throughout the entire brand identity. To complement the boldness of the logo, we opted for a thinner yet vibrant heading typeface, paired with a classic font reminiscent of Helvetica. The signature yellow tone remains a staple in the primary colour palette, joined by electric blue, black, and white. 

Our goal was to create an identity that feels clean, crisp, and bold in its application while accommodating the unpredictable nature of daily content updates. Through simple yet thoughtful designs and layouts, we’ve achieved this balance. The result is a fresh, cohesive, and fun identity that has seamlessly rolled out across all Toni and Ryan brand touch points, maintaining recognisability and relatability.

Website Development: Siri The Agency | Photography: YAWP Studio