The journey of Sunday Club began with a purchase of pre-existing stock. The founder had bought the excess stock of a baby clothes business with the view to build a brand that sold these items alongside a line of essential oils made to help new mums. The concept was gorgeous, but it was definitely a starting-from-scratch project!

We began with building out the business strategy before diving into brand naming (so the business had a name for itself), and developing the brand identity of it all. The chosen name was ‘Sunday Club’ to echo the ‘Sunday state of mind’ sentiment that the founder wanted her customers to feel when they used her products. From there we built the brand visual assets – including the logo, brand marks, font library, colour palette and the physical packaging of the essential oils – as well as a thorough business launch plan to make sure Sunday Club made the most impactful start. 

Since launching the brand, Sunday Club has gone from strength to strength and the founder has engaged us in new product launches and social campaigns to ensure that every aspect of Sunday Club is in sync and looking beautiful.