The beauty and wellness space is a crowded one that is notoriously hard to stand out in – a task near impossible without some strategic content and design backing you. Which is why the founder of Ethereal Studio Co. reached out to Studio Wednesday. She was launching a new beauty studio championing vegan cosmetic tattooing, and wanted her brand values to be immediately clear to any potential customers.

So, we established a new brand name for her before an extensive brand strategy and tone of voice guide to ensure her important messaging was found throughout the business. Then it was onto aesthetics and the challenge of making harsh cosmetic photography look as ethereal as possible. To do this we paired the images with warm brown tones and cooler earthy green and sage hues and developed a logo and typography that echoed the natural focus of the beauty studio. This was then applied across her website, care cards and social media platforms.