Bee Counting
BRAND IDENTITY
WEBSITE DESIGn
Art direction
Bee Counting is a modern bookkeeping business, headed by queen Bee Bianca, who is passionate about helping business owners reclaim time and reduce stress with smart, savvy financial services.
Bianca came to us with the dream brief. She wanted to shatter the out-dated perception of bookkeeping and redefine the profession through a stylised and modern lens. Most importantly. she wanted to create a brand that had it's own distinct brand personality and actually stood out from the crowd. So we did just that.
Drawing inspiration from decadent analogue-inspired photography, nostalgic font pairings plucked straight from a Wes Anderson film and a retro colour palette inspired by the brand name, we created an identity and Squarespace website that has a beautifully considered blend of retro and modern sensibilities and positions Bee Counting as the bee’s knees of bookkeeping.
Love Notes
“Georgia and the team at Studio Wednesday are amazing. I struggled to put down into words my vision and what I wanted to portray through our branding and she completely got it. She asked me to put together a Pinterest board of everything I was drawn to and then came up with the brand direction and vision from there and it was BANG ON! It was me on a plate. I was so impressed and just fall in love with our branding and new website each time I look at it. Georgia was also super lovely and incredible to deal with. Can't recommend enough!”
bianca macliver / bee counting
