Bayly PR is a boutique public relations & creative communications agency representing emerging & established Australian brands. They approached us looking for a refresh and creating a bold, refined and groovy brand identity that embodied their trend-setting authority in the PR space. 

To anchor the brand, we created a timeless and unique typographic-based logo, embellished with for a unique flair. Infused with subtle hints of personality, the logo serves as the cornerstone of the brand, complemented by a fluid, contemporary brandmark. The colour palette, primarily black and white, serves as a modern canvas for the brand’s narrative. We strategically punctuated this monochromatic backdrop with bursts of vibrant neons, injecting a sense of excitement into the brand’s visual language. This use of colour not only captivates attention but also underscores Bayly PR’s colourful personality and forward-thinking approach.

Layouts have been designed with intention, balancing visual elements with carefully considered typography. Bayly PR’s visual identity is a show-stopping fusion of typography, colour and modern design, conveying a message of innovation meets fun meets professionalism.